14 Nov 2026, 01:20 PM

G

In this week’s newsletter: The deluge of whizzy production logos shown before films is a necessary annoyance – but there’s no excuse for them looking so naffThe outstanding release at the cinemas this week is Fjord, Cristian Mungiu’s Palme d’Or winner about the travails of a conservative Romanian Christian family in a liberal Norwegian community. Starring Sebastian Stan and Renate Reinsve, it’s the sort of chewy, divisive drama that seems precision-tooled to stir spirited post-cinema debates. I’d heartily recommend seeing it, but with one small warning: you’ll to have to sit through a possibly unprecedented number of production logos and idents – those whizzy graphics advertising the help of a studio, film board, or mysterious financier – before the film finally starts.You know the ones: a CGI leaf slowly floats towards the ground over gently plink-plonking piano, and a logo for Autumn Breeze Productions or something flashes across the screen. There are 15 of these logos or idents before Fjord: I know this because the person sat across the aisle from me started counting them out loud, with increasing incredulity, after they reached the seven or eight mark. It’s the most I’ve ever seen before a film, but it’s also not a complete outlier: most independent films seem to have half a dozen or more. Continue reading...

Read Full Story

Comments (0)