The Breathtaking Cost of the Midterms: $10 Billion and Counting on Ads
15 Oct 2026, 12:50 AM

The Breathtaking Cost of the Midterms: $10 Billion and Counting on Ads

T
TNY Times
@tnytimes
The campaign is set to be more expensive than the 2024 presidential election cycle, and has already exceeded the ad total booked by the N.F.L. last season.
Source Credit: nytimes.com
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